"When Should You Make a Portfolio?" 5 Signs That It's the Right Time

Getting Started with Portfolios
Written by Showkaku SANO

You might feel like you should make a portfolio—but think, “I’m not in a rush,” or “I’ll do it someday.” Before you know it, time has flown by.

You’re definitely not alone. We’ve heard this from so many illustrators.

A portfolio isn’t a magic tool that brings in commissions just by existing. But it does help you stay ready—so when the moment comes, you’re not scrambling to catch it.

If you’re wondering, “Is now the right time?”, this article is for you. Here are 5 common signs that it might be time to get started.

1. You’re starting to get small commissions

Maybe you’ve had a few requests like “Can you draw my icon?” or “Could you do a book cover?”

When that starts happening, it’s time to set up a proper place to send people—something more solid than a Twitter thread.

Many illustrators build their first portfolio when they go freelance. That shift from “posting art” to “receiving work” is a perfect moment.

2. You’re hitting a milestone—your 3rd year of creating, or an anniversary

You’ve been drawing for a while, and suddenly realize how much work you’ve made. Looking back, it feels like time to organize things.

Milestones like a 3rd year of creating or an anniversary are perfect chances to reflect. They give you a natural moment to build something that shows how far you’ve come.

A portfolio lets you turn that feeling into something visible—and gives your progress a clear shape.

3. You feel like posting on social media isn’t enough anymore

If your art keeps getting buried in your feed, or you feel like it’s not reaching the right people, that’s a sign.

A portfolio gives you space to show your work clearly and intentionally. No distractions, no algorithm—just your art, the way you want it seen.

4. You’re starting to understand your own style or niche

Lately, maybe you’ve felt: “This kind of work feels like me.” That’s a powerful moment.

When your style or focus becomes clearer, a portfolio helps you highlight it. Clients can understand your strengths in one quick glance.

If someone asks, “Do you have a portfolio?”, and you’re not sure what to send—that’s a problem.

Having one simple link solves this. It shows you’re ready, organized, and serious about your work.

Maybe “someday” should be “today”

It’s easy to say, “I’ll make one when I get more work,” or “I’m not ready yet.” But those thoughts can keep you stuck.

In reality, opportunities often come to those who already look prepared. And a portfolio is a clear signal that you’re ready to be found, hired, and remembered.

If any of these signs sound familiar, this might be the perfect time to start.

Illustfolio Lumina is a no-code, easy-to-use template made for illustrators.

Whether you’re just getting started or ready to upgrade from social media, it helps you build a professional-looking portfolio—fast.

Easily create an illustration portfolio site with Illustfolio Lumina

With Illustfolio Lumina, create a portfolio site that beautifully highlights your illustrations and communicates effectively with clients. It's easy to set up and ready in no time.

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